Who is TradesGrow? Cardiff's mixed PPC, Facebook and SEO lead engine

The short version

Based in Cardiff. Serves plumbers and gas engineers, heating and boiler specialists, builders, electricians, roofers, driveway firms, landscapers and bathroom fitters. Sells done-for-you lead generation across paid search, paid social and local SEO, plus websites to catch the traffic.

No founder is named and no founding year appears on the site. The agency talks about itself as a team rather than a person.

Positioned against your last agency

TradesGrow's messaging leans on a particular wound: tradespeople who have already paid an agency and got little back. Its line is no sales pressure, just results.

It makes headline claims about average lead and revenue growth across clients, with a results-vary caveat attached. Averages across a client base are hard for an outsider to check, so treat them as marketing rather than a forecast for your business.

Four services, one engine

The combination matters more than any single item. A heating engineer gets boiler breakdown calls from Google in January and boiler replacement enquiries from Facebook in September, and both need a website that does not leak. Having all three under one roof removes the finger-pointing when results dip.

If you only want the Facebook piece, see how TradesGrow compares with the firms on our Facebook ads agencies for heating engineers and Facebook ads agencies for builders lists, some of which are single-channel.

The free bits

TradesGrow offers a free strategy call and audit. Its lead generation offers also say the first leads are free. The exact mechanics of that (how many, over what period, what counts as a lead) are not spelled out on the homepage, so get it in writing.

A free audit is standard sales practice, not a gift. Use it to get a specific view of your Google Business Profile and your current ad account rather than a generic deck.

What the portfolio shows

This is where TradesGrow is stronger than many peers. It publishes lead and revenue results for roofers, a boiler installer, a landscaper and a driveway company, and its portfolio shows indicative cost-per-lead figures.

Published cost per lead is useful because you can sanity-check it against your own numbers and against the worked examples in our Facebook ads budget guide for trades. Just remember the figures are the agency's own and we have not verified them.

Pricing

A pricing page exists, but the tiers are not shown on the homepage. Expect a conversation before you see a number. Ask whether management fees are flat or a percentage of ad spend, and whether the website is included or billed separately.

Who should shortlist them

A Welsh or wider UK trade business that wants Google and Facebook working together with someone else handling the Google Business Profile. Particularly heating, roofing and driveway firms, where the published examples are closest.

Less suited to anyone wanting a pure Meta specialist with video production built in, or a sole trader with a small budget who needs a very cheap entry point.

Frequently asked questions