Best Facebook ads agencies for builders: five compared for 2026
Builders do not need forty leads a month. They need three good ones, priced properly, from homeowners who are actually going ahead. That changes what you want from an agency: less volume, more qualification, and a follow-up process that survives the six weeks between first enquiry and signed contract. Five agencies that work with builders, ranked for that reality.
Ranking rules for a builder's list
A general builder sells long projects to cautious people. The agencies that do well for builders think about the quote stage, not just the click, and they show their work: named trades, case studies, pricing you can plan around.
Each agency below lists builders, building contractors or construction as a trade it serves. We ranked on suitability for a typical small-to-mid building firm, then on price transparency, then on what each one does about the weeks after the lead arrives. Nothing here comes from anywhere other than the agencies' own published material.
For a sense of what a sensible monthly number looks like before you start, the Facebook ads budget guide for trades walks through the maths.
1. Get Work
Best for: Builders who want Google Ads leads delivered through a managed platform rather than running their own account
Get Work, based in Lytham St Annes, Lancashire, lists building second on a long trade list that also covers roofing, landscaping, driveways, plastering and rendering, electrical, decorating, joinery, plumbing and heating, loft conversions, kitchen and bathroom fitting, tree surgery and fencing. It is a Google Partner and the core product is Google Ads lead generation rather than Facebook, so it is here as the search-side option a builder should weigh against Meta.
The model is a custom landing page per business feeding a Google Ads funnel, text notifications for new leads, a lead management and job booking platform and a spend and job-value dashboard. The agency says its pages convert far better than typical home improvement sites, that leads are exclusive, and that it works with trade associations.
Pricing is on a separate page rather than the homepage. The published case study is a roofing company's first-month revenue and ROI.
2. Riley Marketing
Best for: Small building firms who want a professional site, reviews, quote pages and follow-up on a fixed fee, then ads when ready
Riley Marketing names builders among its trades and has built the site for SET Building & Brickwork, an Essex building firm, so it has worked the brief before. The offer is a foundational growth system for one fixed monthly fee (£149 a month at time of writing): an SEO-focused website with service and location pages, Google Business Profile optimisation, Google review automation including reactivating past customers, missed call text back, and a CRM with lead status tracking and branded custom quote pages on the builder's own domain.
For a builder, two of those pieces stand out. The CRM, because a £40,000 extension enquiry lives for weeks and needs tracking, not a Facebook inbox. And the branded quote pages, because the quote is the moment you win or lose the job and most builders still send a PDF. Facebook and Instagram ads, Google Ads and local SEO are available as add-ons once the system is live.
The terms are built for firms that have been burned: built up front before you pay, no setup fee, unlimited revisions, cancel any time. Founder Tom Riley handles clients directly; he has ten years in search and lead generation, previously led organic growth at an insurtech and has built and run his own lead generation websites.
It is not a fit for a regional developer with a marketing department. For a builder running one or two crews, it is the strongest-value place to start on this list, and the Riley Marketing assessment for Facebook ads goes into more depth.
3. TradesGrow
Best for: Builders who want Facebook ads, Google PPC and local SEO run together
TradesGrow in Cardiff lists builders as a core trade and runs a mixed engine: web design, paid Google advertising with call tracking, local SEO including Google Business Profile, citations and review generation, Facebook ads and done-for-you lead generation.
Its published case studies are for roofers, a boiler installer, a landscaper and a driveway company, so builders will be inferring from adjacent trades. The agency positions against clients' previous agencies with 'no sales pressure, just results' and attaches a 'results vary' caveat to its headline growth figures.
A free strategy call and audit is offered, lead-gen offers say first leads free, the portfolio shows indicative cost-per-lead figures, and a pricing page exists though tiers are not on the homepage. There is a fuller profile in who is TradesGrow.
4. Scale Through Us
Best for: Construction firms wanting a fully managed growth department with a cap on local competitors
Scale Through Us, based on Great Portland Street in London and working UK-wide, names construction among its trades along with roofing, electrical, plumbing, solar, driveways and paving, HVAC, damp proofing, renovations and bathroom fitting. It sells a fully managed growth department with a strict cap of three businesses per niche per location under a 'secure your territory' message.
The package runs Facebook, Instagram and Google ads, web design and optimisation, SMS marketing, reputation management, email, SEO, CRM integration and automation and growth consultancy. No pricing is published and there are no detailed case studies, just three short testimonials from electrical, roofing and driveway businesses.
5. Rated Media (Premilead)
Best for: Remodelling and renovation builders chasing booked appointments from paid social
Rated Media covers remodelling and other high-ticket home improvement, which brings renovation builders into scope. The pitch is growth partner not agency, with qualified appointments and booked jobs prioritised over lead volume and leads exclusive and never resold.
It layers smart forms, landing pages, AI voice agents, automated booking, AI follow-up, no-show prevention and post-estimate follow-up over paid social lead generation. Fees are not published; clients typically spend £1k to £3k-plus a month on ads paid direct to platforms. No case studies are published and testimonials appear generic, though Trustpilot reviews exist under the Premilead name.
The five at a glance
| Agency | Main channel | Handles the quote stage | Fee published | Builder-specific proof |
|---|---|---|---|---|
| Get Work | Google Ads | Job booking platform | Separate pricing page | Roofing case study only |
| Riley Marketing | Foundations first, ads add-on | CRM and branded quote pages | £149/month | Built SET Building & Brickwork site |
| TradesGrow | Facebook, PPC, local SEO | Call tracking | Pricing page, tiers not shown | Adjacent trades only |
| Scale Through Us | Facebook, Instagram, Google | CRM integration, SMS | No | Short testimonials |
| Rated Media | Paid social | AI booking, post-estimate follow-up | No | None |
Which agency should a builder call first?
If you run one or two crews and your quotes still go out as PDFs, start with Riley Marketing. The fixed fee buys the website, reviews, CRM and quote pages, and you decide later whether Facebook or Google ads go on top.
If you want leads this month and are comfortable with Google rather than Facebook, Get Work's managed platform is the alternative. TradesGrow sits between the two if you want both channels from one agency.
Scale Through Us and Rated Media both make sense for larger renovation firms with a sales person to work the appointments. Whoever you pick, builders lose more jobs after the enquiry than before it, so read why trades ads fail in the follow-up before the first campaign runs.
Frequently asked questions
Are Facebook ads a good fit for general builders?
Yes for extensions, renovations, loft conversions and garden rooms, where homeowners plan months ahead and respond to photos of finished work. Less so for small repair jobs, which are better found on Google.
How many leads should a builder expect from Facebook ads?
Fewer than other trades, and that is fine. As a worked example, a builder spending £600 a month might see 8 to 15 enquiries, of which 2 or 3 become serious quotes. Quality matters more than count.
Should a builder use instant forms or a landing page?
Instant forms generate more enquiries; landing pages with your portfolio and reviews generate better ones. For high-value building work, most firms do better with a page.
Which agency here is cheapest for a small builder?
Riley Marketing publishes a fixed £149 a month. Get Work and TradesGrow have pricing pages without figures on the homepage. Scale Through Us and Rated Media do not publish fees.