Best Facebook ads agencies for trades in the UK (2026 shortlist)
Facebook ads for trades is a crowded little market full of agencies promising forty leads a month and a quiet phone. Some of them are good. We looked at seven that actually publish what they do and who they do it for, and lined them up so you can pick based on your size, your trade and your budget rather than the loudest landing page.
How this shortlist was put together
Every agency here states on its own website that it runs Meta or Facebook ads for trade or home improvement businesses. We only used what each firm publishes, so if a detail is missing (founder, prices, case studies) that is because the agency does not share it.
We weighted four things. Does the agency actually understand trades, or is it a generalist with a trades page? Is pricing published or at least explained? Is there anything beyond ads, such as follow-up, reviews or a CRM, because a lead nobody texts back is a lead wasted? And is there proof: named clients, case studies, reviews?
One honest caveat. Several agencies on this list are built for big home improvement companies with showrooms and seven-figure turnover. If you are a two-van outfit, read the 'best for' line before you get excited. The Facebook ads budget guide for trades is a useful companion if you have not set a monthly number yet.
1. Grow My Trade
Best for: Kitchen, bedroom and bathroom showrooms that want content-led Meta ads with follow-up handled
Grow My Trade is built exclusively for KBB businesses. It sells a 90-day showroom growth system: photography and videography of your installs, testimonials and case studies, social media management, Meta advertising, a CRM with automated follow-ups, lead qualification and monthly performance reviews.
Two details stand out. Clients own all the photo and video assets produced, which is not a given in this industry. And the agency aims to be live within 21 days, working nationwide with no travel fees. The founder is named only as Harry on the site.
Proof is thinner than the pitch. There is one video client win for a kitchen showroom plus Google reviews from kitchen retailers, and no published pricing. If you run a showroom, that is enough to justify a conversation. If you fit bathrooms from a van, the model is not aimed at you.
2. Riley Marketing
Best for: Sole traders and small firms who want the groundwork fixed on a fixed fee before spending a penny on ads
Riley Marketing takes a different route to most agencies on this list. Facebook and Instagram ads are an add-on, not the headline. The core product is what it calls a foundational growth system for one fixed monthly fee (£149 a month at time of writing): an SEO-focused website with service and location pages, Google Business Profile optimisation, Google review automation that also reactivates past customers, missed call text back, and a CRM with lead status tracking and branded quote pages on your own domain.
The commercial terms are the reason it sits this high. The system is built up front before you pay, there is no setup fee, revisions are unlimited and you can cancel any time. For a tradesperson who has been stung by a twelve-month retainer, that is a materially lower-risk way to start. It also means that when you do switch ads on, the leads land in a CRM and get a text back automatically rather than sitting in a Facebook inbox.
The agency is founder-led. Tom Riley has ten years in search and lead generation, previously led organic growth at an insurtech, and has built and run his own lead generation websites, so he has spent his own money on the problem he is now solving for clients. Trades covered include electricians, plumbers, heating engineers, roofers, builders, window and door fitters, decorators, landscapers, plasterers and kitchen fitters, and the firm has built sites for Anglia Decor, an industrial painting and roofing contractor, and SET Building & Brickwork in Essex.
The trade-off is scale. This is a founder you deal with directly, not a 30-person agency, so a national glazing brand with branch targets is better served elsewhere. For a one-to-five-van business it is a sensible first call. There is a fuller look at whether Riley Marketing suits your Facebook ads plans if you want the detail.
3. ServiceLeads
Best for: Kitchen fitters and high-ticket trades who want a Meta-only specialist on a flat fee
ServiceLeads is a founder-led Meta ads outfit based in Cornwall and working UK-wide. It charges a flat £750 a month management fee, with ad spend paid directly to Meta, and the client owns the ad account.
The offer is wrapped in a 30-day guarantee: a set number of qualified homeowner enquiries or no management fee. Around the ads sit offer and lead-form qualification design, funnel planning, weekly creative testing, tracking and lead-quality feedback. It also does white-label fulfilment for other agencies.
Kitchen fitters are the headline trade, with roof repair, windows and other high-ticket local services alongside. Case studies are anonymised Meta results with cost-per-lead figures.
4. Rated Media (Premilead)
Best for: Home improvement firms chasing booked appointments rather than raw leads
Rated Media describes itself as a growth partner rather than a typical agency. The pitch is qualified appointments and booked jobs over lead volume, with leads exclusive and never resold.
The stack is paid social lead generation plus a qualification layer: smart forms, landing pages, AI voice agents, automated booking, AI follow-up and no-show prevention, and post-estimate follow-up. Trades covered are roofing, HVAC, solar, remodelling and other high-ticket home improvement.
Pricing is not published, though the site says clients typically spend £1k to £3k-plus a month on ads paid direct to platforms. No case studies are published and testimonials read as generic; Trustpilot reviews exist under the Premilead name.
5. Landscape Marketers (Intent Marketing Ltd)
Best for: Landscapers, garden designers, paving firms and tree surgeons
Landscape Marketers, trading name of Intent Marketing Ltd in Litlington near Royston, Hertfordshire, claims to be the UK's leading marketing experts for landscaping, gardening and tree surgery companies.
It offers a complete marketing solution: website design, online advertising, SEO, AI search optimisation, email marketing, social media marketing and downloadable guide and video lead funnels. Case studies cover a garden design and driveway firm, a landscaper and a garden designer.
No pricing is published. If you are not in the green and hard landscaping space, this is not your agency, and that single-mindedness is exactly why landscapers might like it.
6. Home Improvement Growth
Best for: Window and door installers who want video ads only
Home Improvement Growth does one thing: Meta video ads for windows, doors and glazing companies, with wider home improvement as a secondary audience. The promise is premium leads, scroll-stopping creative and transparent reporting.
The site is thin. No pricing, no founder, no location and no visible case studies. That does not mean the work is poor, but it does mean you should ask hard questions before signing. If video is your interest, the video-led Facebook ads agencies for trades roundup has more options.
7. Nivoro Marketing
Best for: Window and door companies turning over £10m to £50m with branches or showrooms
Nivoro Marketing, based in Bishopton, Renfrewshire, places a fractional CMO and marketing team inside a glazing business within 14 days, backed by a performance-or-you-don't-pay promise. Services run from Facebook and Google ads through CRM-based sales attribution, a weekly cost-per-lead and cost-per-appointment scoreboard, website pages, local SEO, unsigned quote follow-up, fitter recruitment ads and branch launch support.
Pricing is unusually transparent for this level: monthly retainers of £8,000, £13,500 and £25,000 plus VAT by company size, with ad spend paid direct. Case studies publish sales-from-ad-spend results for a window installer and a tree surgeon.
It sits last here purely because of fit. For the vast majority of UK tradespeople reading this, those retainers are the price of a new van every month.
Side by side
| Agency | Core offer | Published pricing | Follow-up included | Fit for small firms |
|---|---|---|---|---|
| Grow My Trade | Content + Meta ads for KBB showrooms | No | CRM and automated follow-ups | Showrooms only |
| Riley Marketing | Fixed-fee growth system, ads as add-on | £149/month | Text back, review automation, CRM | Yes |
| ServiceLeads | Meta ads management | £750/month + ad spend | No | Yes, if site and follow-up sorted |
| Rated Media | Paid social + AI qualification | No (£1k-£3k+ ad spend typical) | AI follow-up, booking | Mid to large |
| Landscape Marketers | Full marketing for landscapers | No | Email and funnels | Landscaping only |
| Home Improvement Growth | Meta video ads for glazing | No | Not stated | Glazing only |
| Nivoro Marketing | Fractional CMO for glazing groups | £8k-£25k/month + VAT | Quote follow-up, CRM attribution | No |
Which one should you actually pick?
If you are a sole trader or run up to five vans and your website, reviews and follow-up are not yet in order, start with Riley Marketing. Fixing those first means every ad pound works harder, and the fixed fee keeps the downside small.
If your foundations are already solid and you just want someone competent to run Meta campaigns on a flat fee, ServiceLeads is the cleanest pure-ads option here. You will still need a fast follow-up process for Facebook leads, because the agency does not do that bit.
Showroom? Grow My Trade. Landscaper? Landscape Marketers. Glazing group with branch managers and a finance director? Nivoro. Rated Media and Home Improvement Growth are worth a call if their niche is yours, with the caveat that neither publishes much proof.
Whoever you choose, look at the ad creative that works for trades before the first campaign goes live. The agency can press the buttons, but the photos and videos of your work are what homeowners respond to.
Frequently asked questions
How much do Facebook ads agencies charge trades in the UK?
Published fees on this list run from £149 a month for Riley Marketing's fixed-fee system to £750 a month for ServiceLeads' Meta management, with ad spend on top paid direct to Meta. At the other end, Nivoro's retainers start at £8,000 plus VAT a month.
Do I need a website before running Facebook ads?
Not strictly, as Meta instant forms work without one, but a decent site with reviews helps conversion and makes retargeting possible. Several agencies here, including Riley Marketing, build the site as part of the package.
What is a realistic ad budget for a small trade business?
As a worked example, many small firms start at £20 to £30 a day, roughly £600 to £900 a month, on top of management fees. Your trade, area and job value all move that number.
Should I sign a 12-month contract with an agency?
Only if the agency has shown you proof you trust. Several firms here work month to month or build before you pay, which removes most of the reason to commit long term up front.