Who is We Build Trades? The all-in-one platform for multi-van firms

Where they are, as far as we can tell

The website does not give a location. An InstallerSHOW exhibitor listing places the company in Halesowen in the West Midlands, so that is the best available answer, but it is second-hand.

No founder is named on the site and no company founding date is given. What the site does say is that the system has been refined since 2017, which implies the people behind it have been at this for the best part of a decade in some form.

What is in the system

We Build Trades does not describe itself as an ads agency. It describes a connected system with five parts.

• Websites built to convert enquiries
• Paid media across Google, Meta, TikTok and Bing
• AI-powered lead follow-up so enquiries get a fast response
• A CRM pipeline with reporting
• Area exclusivity, so one business per trade per patch

The channel mix is wider than most

Four ad platforms is unusual in this corner of the market. Most trades agencies run Google, Meta or both. Adding TikTok and Bing suggests a firm comfortable spending across platforms for clients with the budget to test them.

For a reader here because of Facebook, the question is how much of a client's spend typically goes to Meta and how the Meta creative is produced. Ask that directly. A platform-agnostic agency can be excellent at Meta or merely competent at it.

Our Facebook ads agencies for heating engineers and Facebook ads agencies for electricians lists include firms that do nothing but Meta for those trades, which gives you a useful contrast.

Who they are built for

The site talks about trade and home service businesses in general, with heating, boilers and heat pumps, electrical, roofing, and solar and EV charging called out. The ambition of the offer, with a CRM and multi-platform media, points at firms with several vans and an office, not a sole trader.

Area exclusivity reinforces that. Exclusivity only works as a sales point if the agency is confident it can fill an area from a single client's budget.

The 300-plus claim and the proof gap

We Build Trades says it has worked with over 300 trade companies. It publishes no case studies. None. For a firm claiming that many clients and a system refined since 2017, the absence of a single named result is the thing we would push hardest on.

It is possible the clients prefer privacy. It is also possible the number counts short engagements. Either way, ask for three references in your trade and your region and speak to them.

Pricing

Not published. With a website, CRM and multi-channel media in the bundle, expect a monthly fee plus ad spend, and ask how the fee is structured, whether the website is yours if you leave, and what happens to the CRM data on exit.

Those exit questions matter more with an all-in-one platform than with a standalone ads agency. If the website, the follow-up and the pipeline all live in their system, leaving is harder than switching ad managers.

How to assess them

Put them side by side with the broader-system firms on our best Facebook ads agencies for trades in the UK list, and read our piece on following up Facebook leads fast so you can judge whether their AI follow-up does what you would want it to.

Then ask for a screen-share of the CRM and reporting with a real client's data anonymised. Platforms are easy to describe and harder to show.

Frequently asked questions